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elpopular newspaper established in 1998, is a twice per month minority owned and certified hispanic newspaper distributed every other Wednesday throughout the cities of Miami and Ft. Lauderdale.  The publication is available to Hispanic readers for FREE at over 1,600 locations that include condominiums, retail outlets, restaurants, hotels, college campuses, and street racks.  The publication attracts the Hispanic reader through it’s service oriented editorial content that focuses on issues pertaining to world news, local news, business, health, immigration, travel, food review, entertainment, beauty, horoscope, and even the weekly winning lottery numbers.  El Popular also integrates a full classifed advertisment section along with restaurant, club, and event guide. 

• FORMAT: tabloid

• FREQUENCY: twice per month

• PUBLICATION DATE: every other Wednesday

target market / reader survey

	male		55%
	female		45%
	reader's average age		35
	ages 21- 45		77%
	ages 45 and older		23%
	foreign born		75%
	have family in another country		98%
	english speaking		29%
	college graduates		53%
	professional & business owner		68%
	household income $49k - $99k		79%
	household income $100k - $149k		21%
	average household income		$65k
	own more than two autos		44%
	plan to buy a new auto		49%
	listen to latin music		89%
	beer drinkers		89%
	alcohol and wine drinkers		72%
	tobacco consumers		77%
	watch hispanic television		73%
	watch anglo television		27%
	read books in spanish		84%