|
introduction |
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demographics |
|
S.
Florida Hispanics |
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distribution |
|
modular
sizes |
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rates &
requirements |
|
deadlines |
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banner
ad rates |
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contact
information |
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South
Florida's Hispanic Market |
click here for a PDF media kit
The Hispanic Market in Miami-Dade and Ft.
Lauderdale is composed of over 1.7 million
Hispanics. In Miami Dade this ethnic group makes up
over one half of the total population and Ft.
Lauderdale has the fastest growing Hispanic
community within the top 5 U.S. Hispanic Markets. El
Popular Newspaper reaches approximately 200,000
readers within Broward and Dade county. (source:
U.S. Census, Scarborough, and AdWeek Marketing &
Medios)
-
Number one
Hispanic market in per capita buying power
-
Third largest
Hispanic market in the nation (Los Angeles, New
York, Miami, Chicago, Houston)
-
Number one in
percentage of total Hispanic Population (over
40% of total Population is Hispanic)
-
Highest Percentage
of Foreign Born Hispanics (87%)
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Number one market
with College Educated Hispanics
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Largest percentage
of Spanish Language Newspaper readers within the
top 5 Hispanic Markets (over 53% prefer Spanish
Language Newspapers)
Miami / Ft. Lauderdale Hispanic Consumer
(source: Scarborough Multi Market, 2004)
| |
Age 18-34 |
36% |
|
| |
Age 18-49 |
66% |
|
| |
Age 25-54 |
58% |
|
| |
Age 55+ |
28% |
|
| |
Men |
47% |
|
| |
Women |
53% |
|
| |
High School
Grad |
31% |
|
| |
Some College |
33% |
|
| |
College Grad |
18% |
|
| |
HHI $25,000 -
$35,000 |
15% |
|
| |
HHI $35,000 -
$50,000 |
29% |
|
| |
HHI $50,000 -
$75,000 |
15% |
|
| |
HHI $75,000 or
more |
17% |
|
| |
Own residence |
50% |
|
| |
Rent residence |
42% |
|
|
LANGUAGE
SPOKEN MOST AWAY FROM HOME |
| |
Spanish Only |
26% |
|
| |
Spanish more
than English |
21% |
|
| |
English Only |
22% |
|
| |
English and
Spanish Only |
14% |
|
| |
English and
Spanish Equally |
16% |
|
|
LANGUAGE
SPOKEN MOST AT HOME |
| |
Spanish Only |
25% |
|
| |
Spanish more
than English |
16% |
|
| |
English Only |
09% |
|
| |
English and
Spanish Only |
11% |
|
| |
English and
Spanish Equally |
38% |
|
-
57% of Hispanics
in the Miami - Ft. Lauderdale market said they
own a computer
-
46% reported
accessing the internet within the past 30 days
-
63% of Hispanics
subscribe to cable television
-
23% said they are
connected with a satellite provider
-
62% of Hispanics
said they purchased a used car in the past year
-
45% reported
buying a new car during the year
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